Archive for February, 2008

Get the count on What India Search for !!!!

The long awaiting need for search marketers who target indian geography has come to an end with the recent release from Google., The Google Zeitgeist. I am so happy that at last google released the secrect of what’s indians search everyday. Its really useful for companies like us where we target india. Its a real boon for Search Marketers like me who had no clue on what s the keyphrases usually searched in India.

It was a real hard way to get the data from Google.com search and corelate with co.in, most of the time we end up in wrong selection of keyphrases, which was affecting our overall efficiency.

 Google Hot Trends is a very good first step towards getting the search details happening in India. Google Hot trends provides you the top searched keywords of the day for eg: India Vs Srilanka is the top searched keyphrase on Jan 5th 2007 as india take over srilanka in the triseries in australia.

Togather with Google Hot Trends google has also released Google Trends for India, www.google.co.in/trends this tool provides the popularity of multiple queries. Hope this is a very good start for Indian Search industry.

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Balaji Ramanathan - Head, Search Marketing, Sify Portals. Get my latest updates in Twitter @ balaji_r

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