Make it Unique, Content the key for Search Engine Rankings – SEO

Content the key for Search Engine Rankings

Content is always the king to make your site appear in SERPs. Google and most Search Engines love content that are fresh and unique to the internet. Search Engines still lacks quality content for various searches happening, so Search Engines always looks for some unique fresh content to throw up when searched for the particular keywords.

 

 If you are running a portal for Business say a News portal or any Information portal, it becomes very difficult to provide the content unique and fresh to the internet as you always rely on Third party news agencies which supply the news. The ultimate problem is almost all the News & Information portals get the content from the top news providers, so the same content floods across different portals. This really makes news articles from new Portals or Portals without proper architecture almost out of the SERPs.

 How can we handle such Situation???

For this we can’t write every story fresh and unique which will be really a time consuming and a tedious task for the Editors. The simple solution will be don’t create unique content atleast make the content look like unique for Search Engines. Edit the Article title and give a fresh new title this will solve fifty percent of your problem. Change the Image alt to suit for your title. It would be better to Edit atleast 100 + words of your article to make that look fresh, as Google treats this as a different article atleast if there is 100 words change (I am quoting this is out of my personal experience).

With this you can relax a bit, these changes will tend Google to atleast look at your website without unique content.

Managing www.xxx.com and xxx.com – Domain name Vs the Universal Sub Domain

Domain name Vs Universal Subdomain

Last week one of my friend was asking me about managing www.xxx.com and xxx.com,  Few days back one of my blog follower raised the same question through chat, so i felt like answering the question through this blog post.

For eg: xxx.com is the domain name and www.xxx.com is the Universal subdomain for xxx.com. www was used by domains to connect the domian name to the world wide internet sphere. Now with the advancements in internet technologies www is not required. But as a practice we still us the domain name as well as the universal subdomain. So it is clear that for every website we create we obviously get two URLs generated (xxx and www.xxx).

Search Engines treat www.xxx.com and xxx.com as two different indiviual websites mostly with the same content. Usually Search Engines treat these two URLs with same content as duplicate content and it is not advisable too. So i its always good to redirect www.xxx.com to xxx.com because xxx.com will be helpful in building Sub domian architecture ie., we can build the site as news.xxx.com or movies.xxx.com

Google Keyword Suggest goes default in Google for a test run

Google Suggest

Google Keywords Suggest while searching will be rolling out as a default for atleast a week in Google.com. If you enter “Cric”, Google suggests the Keywords like Cricket Scores, Cricket, Cricinfo etc.,This feature will be useful to the users to drill down the search queries. Google also believes that this Keyword Suggest helps to formulate the queries, reduces spelling errors and saves keystrokes.

MSN also allows checking Back Links – MSN Back Link Checker

MSN Backlink Checker

MSN Back Link Checker provides admission to added abstracts about the links referring to your website. This tool is extremely critical for the Webmasters who are looking to rank high in MSN as Back Links are one of the most critical parameter considered by Search Engines to rank a particular website top in the SERPS.

Way back in 2007 webmasters who wanted to check their Back Links in MSN used to Shutoff this query feature of linkdomain, But for this they have to login to MSN Webmasters Panel. Webmasters can download the file in excel, Once you know who is linking to you and what are the type of web pages on your site they are linking to, you can further research those sites to determine the worth of those links, as well as opportunities for promotion.

How to manage your Business Reputation Online???

Online Reputation Management

 

Internet has become an option of selling your products and services across the globe in a virtual format by not even showing your real company identity. Your Online Customers usually don’t see the real face or the value of the company, they just see the promotional E-Mails and offer mails you sent through the E-Mail Marketing Campaigns or the Advertisements you give in the fellow websites.

 

 

 

 

 

 

 

People prefer to buy only from the brand they know and company they trust. Since the Web limits us only to the written words about the company, Products and its services, the written words become the almighty powerful to determine the Company’s Brand / Reputation in the Online Sphere. It’s clear that the words we use may boost the brands reputation or just spoil and tear the brand. Without a voice for our customers and prospects to hear, or a face to show expression, how can we make sure that what we intend to say is what is heard?

• Treat you as a Customer first: First thing we can do is to mark all marketing email to us first. If possible, look at email sales letters in several email programs.
• Link Check:Check if the order / submit link is working; the worst thing that can happen in a Marketing mailer is the Order link not working. This will spoil the reputation of the brand. Check if all the links in the mailer is opening to appropriate landing pages.
• Avoid Misspellings: Use your spell checker but don’t trust it completely. No spell checker I know will pick up the mistake when you innocently type “there” instead of “their”, here and hear etc.,
• Avoid using slang. Avoid using Slang’s and colloquial languages in the online sphere as Internet is all about global.  Slang is often specific to one country, or even a region of a country, which means your overseas readers won’t understand the point you are making.
• Punctuations & Case Sensitivity:  Many emails only contain words in lowercase letters. “Always remember that all caps are universally understood as shouting”. Use bold or italic for emphasis instead.

In business communications, we must sound our best to maintain the reputation of the brand, especially in the online sphere where the words only speak. Never lose a chance to polish up your email and build a great reputation for your brand.

Google Analytics to track clicks through Google Adsense

Google Analytics to track clicks through Google Adsense

There’s some good news for all the bloggers who use Adsense for monetizing their content. Google Analytics is about to launch add on feature to track the clicks happening from Google Adsense account for your website. So we can soon be able to track visitor clicks on AdSense ads using Google Analytics reports.

 

Adsense performance on every single page of the website can be effectively measured by using the new Analytics Report.

Report includes a summary of AdSense related data that you’ll be able to track via Google Analytics:

1. The number of times AdSense ads were clicked on any given web page.

2. AdSense revenue generated per page for clicks mentioned in #1.

3. You’ll also know the CTR and CPM for all web pages – no need to create individual URL channels in your AdSense dashboard.

4. “Top AdSense Referrers” – this is the most interesting report as it helps you know about revenue made per referring websites.

Let’s take an example. Assume two sites – sify.com and sulekha.com – have linked to a page on your website and are sending some referral traffic. Now Analytics will tell you exactly how much AdSense revenue you are making through traffic from each of these sites. This report has enormous potential as it lends a “measurable” value to each incoming link.

Effective Keyword Research and Alternate Tagging

Effective Keyword Research and Alternate Tagging

 

The value of any SEO effort lies in the keywords (Key Phrases) we choose related to the particular page we optimize. Keywords you chose for a particular page must be staying long enough to get that page indexed and help to develop links that utilize the keyword in the anchor text of the page.

 

 

 

 

 

Keyword Research should be an iterative process, the trend and user pattern for selecting the keyword is dynamic. So Alternate Tagging plays a very crucial role in selecting the latest trend of keywords that will bring more Targeted users to the page we optimise.

The Keywords we choose must be relevant to the products or services represented on the page we are optimizing. Keywords, which include single- and multiple-word phrases, should also be assigned to pages that are most relevant. Make sure that keywords chosen are actually popular, and will bring you quality traffic.

Keyword Research Process:

 The chosen keywords must satisfy two major criteria: Relevancy and Popularity.

•  Competitor Website Analysis.
•  Consumer Focus: If we’re designing or redesigning a Web site, the creative and marketing teams have often discussed and documented much of the desired product or service focus.
•  Analytics Review: Analyze the Web Analytics tools which you use for tracking your website performance like Web Trends, Omniture, or Google Analytics. This will provide granular keyword information, including conversion data for the past keywords used.
•  Assistance from SEM:  This is the most valuable information you can get for predicting volume. If you have PPC Campaign running for the same website, analyze the keywords used. The impressions served for keywords per day will give you a fair idea on the Search Volume happening for the particular keyword.
•  Tools: The use of keyword research tools such as Wordtracker, and Keyword Analyzer, Google Adwords – Keyword popularity Tool.
•  Anchor Text Analysis: Analysis of inbound link anchor text to client and competitor sites.
•  Industry Stats: Evaluation of Forrester research data, Com Score data, Google Adplanner data etc around the industry or product lines.
•  Social Sites: Evaluation of social sites. Looking for competitor or industry pages within social communities such as MySpace, Facebook, or LinkedIn can yield additional keywords through the analysis of consumer interaction with these portals.
•  Trends: Evaluation of trending tools, e.g., Google Trends and Google Insight provides Trend for the keywords. These tools also provide additional insight into the demographics and Web habits of target demographics.
•  Use Your Logic: This is the most important tool in keyword research, and this is where the you can put together all the above options and choose the best possible Keywords for the particular page.

Reputation Management the greatest concern in SMM

Brand Reputation Management in Social Media Marketing

Negative feedbacks is one of the most dreadful threat in Social Media Marketing. Social Media Networking Websites are prone to create negative content for your Products and Services because of the propensity to draw negative feedback.

Effective Strategies to curtail the Negative impacts from SMM is absolutely critical. Strategies are related to how you should respond to negative comments and how to avoid it in the first place or preventing it from getting out of hand in the future.

The first thing you need to realize is that when you enter a social media network, you are seeking out your target audience.

Improper Marketing Pitch and Marketing to networkers who are not interested in your Products and Services are the starting point for Negative wave in SMM. Think of yourself in the other persons shoe: Wouldn’t you be annoyed if you were holding a conversation and someone jumped in with some unrelated sales pitch right in the middle of your discussion? Many users of social media sites see marketing on these sites as doing exactly this.

Keything you have to keep in mind beofre starting an SMM campaign is make sure that you are getting the right information to the right targetted audiance so that you do not upset the users on the Social Networking site.

When you decide to enter this social media sphere, there is little doubt that you are going to generate negative feedback.

Even if you are following good marketing strategies, there is going to be someone who is not liking your offerings. Go ahead, accept it now, and think how best you can use it.

But make sure they do not destroy your reputation, but on the other, you don’t need to overreact. A negative comment can still provide impetus for meaningful conversation that can work in your favor. There is no use in responding vehemently against someone who simply says they disagree with you or don’t like your product.

While you do not want to invite negative comments, they can be useful and at least provide you with insight concerning an opposing position on whatever it is you support.

Do not be afraid to enter this sphere of marketing, just make sure that you are following a good plan of action and are not inundating uninterested people with worthless information. SMM will be a great tool which can build a brand at times it can become a dreadful weapon which can axe your brand. The result is based on the approach you make.

Social Media Marketing Vs Search Engine Optimization

Search Engine Optimization Vs Social Media Marketing

Lot of people use SEO techniques more to bring in traffic to their websites, most webmasters often miss Social Media Marketing the most interesting and effective means of driving quality traffic to their sites. The most common reasons from most the webmasters to rely on SEO than SMM is often is that SMM is too time consuming, difficult to measure and doesn’t deliver targeted traffic.

But the real fact is Social Media Marketing is equally effective like Search Engine Marketing. SMM techniques provides ample results when it is done by the way it should be done:

Time: it can all be relative. You can have someone spend hours answering queries or use the time to create a blog or faq page. Blogs are a valuable part of both search engine marketing and social marketing. Time spent on social sites need not be lengthy. Social marketing doesn’t require long hours, it requires a plan and self control.

Measurable: most business owners have a need to measure and quantify everything. When there is a cost involved, this is understandable, and time is money. The investment in a blog can be measured particularly if the right analytics are used. Those same analytics can tell you how much traffic is coming from social media sites. To say that social marketing cannot be measured is really not true.

Traffic: Search engine marketing can deliver targeted traffic. If you have a good social marketing strategy then the traffic received can be more closely targeted and often with higher conversion rates.

Social marketing outcomes can be better than search engine marketing. There are now web site owners that concentrate more on the social marketing aspect than on their search engine marketing. The truth is, both can be undertaken with great effect.

Social Media Marketing – SMM next generation Marketing

SMM

Social Media Marketing is a marketing technique that allows you to promote a website or product through the use of social media websites. SMM will bring you targeted traffic, relavant links and focused attention from the users. SMM is one of the most effective form of upcoming marketing technique.

Thus Social Media Marketing is Utilizing social networking and user-generated content platforms to promote a product, service or content. Often involves creating and participating in a dialogue with the target audience, rather than forcing an advertisement upon them.

SMM can also include creating and promoting viral content that is meant to be shared by users. Many marketers are not comfortable with the lack of control over social media but when approached properly, social networks can be extremely effective channels for building product Positive viral, reputation management or corporate branding.

SMM is particularly useful when you want to publish your articles on Ad-sharing websites or for selling your products online.

SMM is often overlooked by people as they either who have no knowledge about SMM or simply believe it doesn’t work.

But what are the benefits of SMM?

Its Cost Effective – Most of the time SMM is totally free.

Instant Results – SMM helps to get targetted traffic for dynamic contents.

Fast Turnaround – Hitting the home page of many of the social media websites will instantly send thousands of visitors to your website.

Influence on SERPS - Campaigns of social media marketing make available for their customers, many back links to benefit your business in search engine ranking.

Brand Visibility - The campaign advertises a product more than the traditional methods. You have to put across a message to the end user related to the product, who in turn spreads the efficacy of that product more effectively. This way you socialize with people, build a strong rapport with them, and ultimately get traffic to your business web site.

Trust - Instead of buying a product from any unknown company, buy from a company, which people recommend.

These are some of the reasons why Online Marketers prefer SMM over all the other options these days.