Effective Keyword Research and Alternate Tagging

Effective Keyword Research and Alternate Tagging

 

The value of any SEO effort lies in the keywords (Key Phrases) we choose related to the particular page we optimize. Keywords you chose for a particular page must be staying long enough to get that page indexed and help to develop links that utilize the keyword in the anchor text of the page.

 

 

 

 

 

Keyword Research should be an iterative process, the trend and user pattern for selecting the keyword is dynamic. So Alternate Tagging plays a very crucial role in selecting the latest trend of keywords that will bring more Targeted users to the page we optimise.

The Keywords we choose must be relevant to the products or services represented on the page we are optimizing. Keywords, which include single- and multiple-word phrases, should also be assigned to pages that are most relevant. Make sure that keywords chosen are actually popular, and will bring you quality traffic.

Keyword Research Process:

 The chosen keywords must satisfy two major criteria: Relevancy and Popularity.

•  Competitor Website Analysis.
•  Consumer Focus: If we’re designing or redesigning a Web site, the creative and marketing teams have often discussed and documented much of the desired product or service focus.
•  Analytics Review: Analyze the Web Analytics tools which you use for tracking your website performance like Web Trends, Omniture, or Google Analytics. This will provide granular keyword information, including conversion data for the past keywords used.
•  Assistance from SEM:  This is the most valuable information you can get for predicting volume. If you have PPC Campaign running for the same website, analyze the keywords used. The impressions served for keywords per day will give you a fair idea on the Search Volume happening for the particular keyword.
•  Tools: The use of keyword research tools such as Wordtracker, and Keyword Analyzer, Google Adwords – Keyword popularity Tool.
•  Anchor Text Analysis: Analysis of inbound link anchor text to client and competitor sites.
•  Industry Stats: Evaluation of Forrester research data, Com Score data, Google Adplanner data etc around the industry or product lines.
•  Social Sites: Evaluation of social sites. Looking for competitor or industry pages within social communities such as MySpace, Facebook, or LinkedIn can yield additional keywords through the analysis of consumer interaction with these portals.
•  Trends: Evaluation of trending tools, e.g., Google Trends and Google Insight provides Trend for the keywords. These tools also provide additional insight into the demographics and Web habits of target demographics.
•  Use Your Logic: This is the most important tool in keyword research, and this is where the you can put together all the above options and choose the best possible Keywords for the particular page.