Make it Unique, Content the key for Search Engine Rankings – SEO

Content the key for Search Engine Rankings

Content is always the king to make your site appear in SERPs. Google and most Search Engines love content that are fresh and unique to the internet. Search Engines still lacks quality content for various searches happening, so Search Engines always looks for some unique fresh content to throw up when searched for the particular keywords.

 

 If you are running a portal for Business say a News portal or any Information portal, it becomes very difficult to provide the content unique and fresh to the internet as you always rely on Third party news agencies which supply the news. The ultimate problem is almost all the News & Information portals get the content from the top news providers, so the same content floods across different portals. This really makes news articles from new Portals or Portals without proper architecture almost out of the SERPs.

 How can we handle such Situation???

For this we can’t write every story fresh and unique which will be really a time consuming and a tedious task for the Editors. The simple solution will be don’t create unique content atleast make the content look like unique for Search Engines. Edit the Article title and give a fresh new title this will solve fifty percent of your problem. Change the Image alt to suit for your title. It would be better to Edit atleast 100 + words of your article to make that look fresh, as Google treats this as a different article atleast if there is 100 words change (I am quoting this is out of my personal experience).

With this you can relax a bit, these changes will tend Google to atleast look at your website without unique content.