Google Analytics updates

Google Analytics updates

Google announced some major updates to Google Analytics today:

Advanced segmentation (public beta, being rolled out gradually)
A Google Analytics API (private beta)
Custom reports (public beta, being rolled out gradually)
Motion charts (public beta, being rolled out gradually)
AdSense integration (private beta)
Improvements to the administrative interface

I believe that the most advanced free tool available as of today is Yahoo! Web Analytics. I knew Google was planning to release some improvements like advanced segmentation, but they hadn’t at the time so I couldn’t say anything. Users of Google Analytics can now wait to make the switch to Yahoo!

Yahoo announces Yahoo Web Analytics !!!

Yahoo Web Analytics

Yahoo Inc has announces the new Web analytics tool called Yahoo Web Analytics. Yahoo has acquired IndexTools recently and the outcome of the acquisition is the Web Analytics product. IndexTools is a German based Web analytics company started in 2000. Yahoo has planned to roll out this services till 2009 and Yahoo Small business customers will be the first one to test this tool.

 

 

 

About Yahoo Web Analytics:

 

Yahoo Web Analytics looks more likely like Google Analytics tool. It has Executive dashboards, custom reports, advanced campaign management, comparative reporting, advanced path analysis, and marketing workflow management, real-time segmentation, live cost analysis, merchandise reporting, scenario analysis. Yahoo! Web Analytics has a drag & drop interface, custom reports, alerts, benchmarks, and metrics. 

 

Advantage of Yahoo Analytics over Google Analytics:

Yahoo Analytics reflects the data within minutes of collection and not as other web analytics products take 24-48 hrs for reflecting. In other words, with Yahoo! Web Analytics, you can practically see in real-time what your website users are experiencing.

Is Reciprocal Linking really useful

How useful is Reciprocal Linking

We had a big debate in my office last week regarding the effects of Reciprocal Linking. I just thought it might be the question in most of the minds of the optimizers today.

“Is Reciprocal Linking really useful???”

If you ask to the SEO community the instant reaction will be “Yes”, but not as before.

So what type of Strategy changes we need to adopt for making Reciprocal Linking bit effective:

There were days when reciprocal linking was useful, some webmasters use to link everything that would link back, even if there was no relevancy from site to site. In the recent years due to advancements in Search Major Google’s Algo, many of those reciprocal links were not as reciprocal as they used to be, as other webmasters became savvier and realized there was likely no value in these links.

With this being the case, if you have a website with more number of reciprocal links pointing back to your reciprocal websites, there might be few questions in your mind. Should I dump all the links or should I check for the links which don’t reciprocate and remove those.

The best possible solution would be removing the links which are irrelevant to your website and inform all webmasters that their links are to be dropped.

Linking Strategies are changed don’t always look for 100 % reciprocal ratio instead look for 30 – 80 % which shows the search engines you are linking for your end user and not necessarily for reciprocation.