Is Reciprocal Linking really useful

How useful is Reciprocal Linking

We had a big debate in my office last week regarding the effects of Reciprocal Linking. I just thought it might be the question in most of the minds of the optimizers today.

“Is Reciprocal Linking really useful???”

If you ask to the SEO community the instant reaction will be “Yes”, but not as before.

So what type of Strategy changes we need to adopt for making Reciprocal Linking bit effective:

There were days when reciprocal linking was useful, some webmasters use to link everything that would link back, even if there was no relevancy from site to site. In the recent years due to advancements in Search Major Google’s Algo, many of those reciprocal links were not as reciprocal as they used to be, as other webmasters became savvier and realized there was likely no value in these links.

With this being the case, if you have a website with more number of reciprocal links pointing back to your reciprocal websites, there might be few questions in your mind. Should I dump all the links or should I check for the links which don’t reciprocate and remove those.

The best possible solution would be removing the links which are irrelevant to your website and inform all webmasters that their links are to be dropped.

Linking Strategies are changed don’t always look for 100 % reciprocal ratio instead look for 30 – 80 % which shows the search engines you are linking for your end user and not necessarily for reciprocation.