Yahoo announces Yahoo Web Analytics !!!
Yahoo Inc has announces the new Web analytics tool called Yahoo Web Analytics. Yahoo has acquired IndexTools recently and the outcome of the acquisition is the Web Analytics product. IndexTools is a German based Web analytics company started in 2000. Yahoo has planned to roll out this services till 2009 and Yahoo Small business customers will be the first one to test this tool.
About Yahoo Web Analytics:
Yahoo Web Analytics looks more likely like Google Analytics tool. It has Executive dashboards, custom reports, advanced campaign management, comparative reporting, advanced path analysis, and marketing workflow management, real-time segmentation, live cost analysis, merchandise reporting, scenario analysis. Yahoo! Web Analytics has a drag & drop interface, custom reports, alerts, benchmarks, and metrics.
Advantage of Yahoo Analytics over Google Analytics:
Yahoo Analytics reflects the data within minutes of collection and not as other web analytics products take 24-48 hrs for reflecting. In other words, with Yahoo! Web Analytics, you can practically see in real-time what your website users are experiencing.

Do you have any idea when they’re going to open up this tool to the general public? Definitely looking to review this tool against Google Analytics and other tools.
TurboDad
May 9, 2009