Google Analytics updates

Google Analytics updates

Google announced some major updates to Google Analytics today:

Advanced segmentation (public beta, being rolled out gradually)
A Google Analytics API (private beta)
Custom reports (public beta, being rolled out gradually)
Motion charts (public beta, being rolled out gradually)
AdSense integration (private beta)
Improvements to the administrative interface

I believe that the most advanced free tool available as of today is Yahoo! Web Analytics. I knew Google was planning to release some improvements like advanced segmentation, but they hadn’t at the time so I couldn’t say anything. Users of Google Analytics can now wait to make the switch to Yahoo!