Dwigger – Some thing more than Twitter

Dwigger is one of the next generation web 2.0 applications which combine the best of Digg and Twitter. It combines Microblogging Service and Information Aggregation for both Twitter and Digg lovers especially.

 

Dwigger puts Tweets into threaded conversation from Twitter and allows members to vote for these Tweets like Digg.

 

How to Start Dwigging??

 

Its so simple just create a Dwigger account with your Twitter account. Now you can start dwigging your Tweets from your Twitter account or create a new Tweet in Dwigger also. Now you can ask your Twitter friends to Dwigg your tweets. You can also start a Dwigger thread by sending SMS to the Twitter account “dwigger”. If you are a Dwigger.com member your SMS will be automatically submitted as a new Dwigger thread. To do this, just prefix your message with “d dwigger” and send the SMS to 40404.

 

Other Features:

 

Dwigger has a Hit list which is a collection of Tweets with a specific keyword of your interest. For eg: you can collect all the tweets regarding the keyword SEO or SMM. Dwigger also has tag clouds in the name called Zeit Cloud.

 

In short, Dwigger is hoping to bring back the social networking aspect inside Twitter.

How to manage your Business Reputation Online???

Online Reputation Management

 

Internet has become an option of selling your products and services across the globe in a virtual format by not even showing your real company identity. Your Online Customers usually don’t see the real face or the value of the company, they just see the promotional E-Mails and offer mails you sent through the E-Mail Marketing Campaigns or the Advertisements you give in the fellow websites.

 

 

 

 

 

 

 

People prefer to buy only from the brand they know and company they trust. Since the Web limits us only to the written words about the company, Products and its services, the written words become the almighty powerful to determine the Company’s Brand / Reputation in the Online Sphere. It’s clear that the words we use may boost the brands reputation or just spoil and tear the brand. Without a voice for our customers and prospects to hear, or a face to show expression, how can we make sure that what we intend to say is what is heard?

• Treat you as a Customer first: First thing we can do is to mark all marketing email to us first. If possible, look at email sales letters in several email programs.
• Link Check:Check if the order / submit link is working; the worst thing that can happen in a Marketing mailer is the Order link not working. This will spoil the reputation of the brand. Check if all the links in the mailer is opening to appropriate landing pages.
• Avoid Misspellings: Use your spell checker but don’t trust it completely. No spell checker I know will pick up the mistake when you innocently type “there” instead of “their”, here and hear etc.,
• Avoid using slang. Avoid using Slang’s and colloquial languages in the online sphere as Internet is all about global.  Slang is often specific to one country, or even a region of a country, which means your overseas readers won’t understand the point you are making.
• Punctuations & Case Sensitivity:  Many emails only contain words in lowercase letters. “Always remember that all caps are universally understood as shouting”. Use bold or italic for emphasis instead.

In business communications, we must sound our best to maintain the reputation of the brand, especially in the online sphere where the words only speak. Never lose a chance to polish up your email and build a great reputation for your brand.

Reputation Management the greatest concern in SMM

Brand Reputation Management in Social Media Marketing

Negative feedbacks is one of the most dreadful threat in Social Media Marketing. Social Media Networking Websites are prone to create negative content for your Products and Services because of the propensity to draw negative feedback.

Effective Strategies to curtail the Negative impacts from SMM is absolutely critical. Strategies are related to how you should respond to negative comments and how to avoid it in the first place or preventing it from getting out of hand in the future.

The first thing you need to realize is that when you enter a social media network, you are seeking out your target audience.

Improper Marketing Pitch and Marketing to networkers who are not interested in your Products and Services are the starting point for Negative wave in SMM. Think of yourself in the other persons shoe: Wouldn’t you be annoyed if you were holding a conversation and someone jumped in with some unrelated sales pitch right in the middle of your discussion? Many users of social media sites see marketing on these sites as doing exactly this.

Keything you have to keep in mind beofre starting an SMM campaign is make sure that you are getting the right information to the right targetted audiance so that you do not upset the users on the Social Networking site.

When you decide to enter this social media sphere, there is little doubt that you are going to generate negative feedback.

Even if you are following good marketing strategies, there is going to be someone who is not liking your offerings. Go ahead, accept it now, and think how best you can use it.

But make sure they do not destroy your reputation, but on the other, you don’t need to overreact. A negative comment can still provide impetus for meaningful conversation that can work in your favor. There is no use in responding vehemently against someone who simply says they disagree with you or don’t like your product.

While you do not want to invite negative comments, they can be useful and at least provide you with insight concerning an opposing position on whatever it is you support.

Do not be afraid to enter this sphere of marketing, just make sure that you are following a good plan of action and are not inundating uninterested people with worthless information. SMM will be a great tool which can build a brand at times it can become a dreadful weapon which can axe your brand. The result is based on the approach you make.

Social Media Marketing Vs Search Engine Optimization

Search Engine Optimization Vs Social Media Marketing

Lot of people use SEO techniques more to bring in traffic to their websites, most webmasters often miss Social Media Marketing the most interesting and effective means of driving quality traffic to their sites. The most common reasons from most the webmasters to rely on SEO than SMM is often is that SMM is too time consuming, difficult to measure and doesn’t deliver targeted traffic.

But the real fact is Social Media Marketing is equally effective like Search Engine Marketing. SMM techniques provides ample results when it is done by the way it should be done:

Time: it can all be relative. You can have someone spend hours answering queries or use the time to create a blog or faq page. Blogs are a valuable part of both search engine marketing and social marketing. Time spent on social sites need not be lengthy. Social marketing doesn’t require long hours, it requires a plan and self control.

Measurable: most business owners have a need to measure and quantify everything. When there is a cost involved, this is understandable, and time is money. The investment in a blog can be measured particularly if the right analytics are used. Those same analytics can tell you how much traffic is coming from social media sites. To say that social marketing cannot be measured is really not true.

Traffic: Search engine marketing can deliver targeted traffic. If you have a good social marketing strategy then the traffic received can be more closely targeted and often with higher conversion rates.

Social marketing outcomes can be better than search engine marketing. There are now web site owners that concentrate more on the social marketing aspect than on their search engine marketing. The truth is, both can be undertaken with great effect.

Social Media Marketing – SMM next generation Marketing

SMM

Social Media Marketing is a marketing technique that allows you to promote a website or product through the use of social media websites. SMM will bring you targeted traffic, relavant links and focused attention from the users. SMM is one of the most effective form of upcoming marketing technique.

Thus Social Media Marketing is Utilizing social networking and user-generated content platforms to promote a product, service or content. Often involves creating and participating in a dialogue with the target audience, rather than forcing an advertisement upon them.

SMM can also include creating and promoting viral content that is meant to be shared by users. Many marketers are not comfortable with the lack of control over social media but when approached properly, social networks can be extremely effective channels for building product Positive viral, reputation management or corporate branding.

SMM is particularly useful when you want to publish your articles on Ad-sharing websites or for selling your products online.

SMM is often overlooked by people as they either who have no knowledge about SMM or simply believe it doesn’t work.

But what are the benefits of SMM?

Its Cost Effective – Most of the time SMM is totally free.

Instant Results – SMM helps to get targetted traffic for dynamic contents.

Fast Turnaround – Hitting the home page of many of the social media websites will instantly send thousands of visitors to your website.

Influence on SERPS - Campaigns of social media marketing make available for their customers, many back links to benefit your business in search engine ranking.

Brand Visibility - The campaign advertises a product more than the traditional methods. You have to put across a message to the end user related to the product, who in turn spreads the efficacy of that product more effectively. This way you socialize with people, build a strong rapport with them, and ultimately get traffic to your business web site.

Trust - Instead of buying a product from any unknown company, buy from a company, which people recommend.

These are some of the reasons why Online Marketers prefer SMM over all the other options these days.

You cant have more than 2000 followers now in Twitter

Twitter followers limited

Just read that twitter is limiting the number of followers to 2000.

Wondering why twitter is doing so. Might be Twitter might charge for $X per year per thousand followers model. Hope to see some Business Model in Twitter soon

Improve your reach thro Twitter

Improve your reach through Twitter

Twitter is a relatively new web 2.0 site that is starting to gain a lot of popularity. That means that a lot of people have heard of it, but it is also quite common to run into people who haven’t heard of it.. yet. Twitter.com is this social site that encourages users to post often about what they are currently doing.

A lot of people are using it to improve their marketing reach, by being an active twitterer they gain followers who are interested in what they have going on. This means people being exposed to their updates on a regular basis. For example, if you have hundreds of followers in Twitter and you decide to post an affiliate link, that means hundreds of people have instantly been exposed to your offer in your site.

In order to have a fan base (followers) in Twitter, you must be able to keep their interest in you and what you are doing now. “What are you doing?” is the whole foundation of what Twitter is about in the first place. Make sure to post daily, if not several times throughout the day, updates about what you are doing. The magical thing behind this is that many of your contacts will be able to feel like they know you so much better, will trust you more, and feel much more comfortable about working with you. On the other hand, when you follow others you can learn about them and their possible needs.

The big mistake to watch out for is only posting affiliate links or offers on your Twitter page. This looks like Spam and many people will see you as just abusing Twitter for your personal gain. Think of it this way, if you would not want to invite your friends or family to keep up with you via Twitter, then you are going about it all wrong. As with anything you send out or provide, ninety percent should be content and ten percent (at most) advertising.

So this concept is quite simple… constantly post throughout the day what you are doing.. it is usually very simple and only takes a few seconds to post! Secondly, if you write articles or provide content online, provide a link for those in your Twitter posts. You may post many things within one day, but the last thing you post for the day is usually the most important because it will be there the longest. This means that your last post for the day should contain a link that you want your followers to see before your start Twittering again the next day!

Another part of Twitter is contributing. As with any social site it should be a give and take relationship. Notice that give comes first… the more you give the more people will want to work with you and the more attention you will receive. Make sure to read and follow other users in Twitter. If you read something interesting or helpful, then make sure to reply and say so, or even put a link for it on your Twitter so that you are directing others to more quality content. This can also be as simple as connecting with other users. If they know you are reading their Twitter page, they will be much more likely to check out what you have going on too.

To get started in Twitter you should first invite contacts who aren’t using Twitter and also find contacts who are already using Twitter so that you can start following them and also start getting people to follow you. Twitter has a nice invite and find feature that makes this incredibly easy. To grow your reach even more you can start following people who follow or are followed by the people who follow you.. or that you follow. You might need to read that sentence again.. but basically you can find other users to connect with that are already connected to other users.

Now for a big tip. If you really want to maximize the potential with Twitter, you should make sure to take advantage of any plug-ins or sites that support Twitter. Here are three, but I’m sure there will be many more in the future if not already.

Squidoo allows you to input your Twitter account info into your Squidoo account and then it can automatically post updates to your Twitter account when you create or update Squidoo lenses.

Facebook has an application called Twitter, that automatically updates your Facebook status when you make a Twitter post.

The other tool is a free WordPress plug-in called TweetMyBlog that allows you to create a two-way connection from your blogs to Twitter. TweetMyBlog allows you to use a widget on your WordPress blogs that will display your current Twitter feed.. that way all visitors to your blog can look at the widget and see a running feed of your latest Twitter posts. If they clíck on that, they will be brought to your Twitter page. In addition, when you make a new post to your blog, TweetMyBlog will automatically make a post to your Twitter page with a link to your latest blog post. Imagine the extra exposure you can receive by using these tools that help people see more of what you are doing.

Lastly, have fun! Twitter is a social site… so interact and enjoy!