Google Analytics updates

Google Analytics updates

Google announced some major updates to Google Analytics today:

Advanced segmentation (public beta, being rolled out gradually)
A Google Analytics API (private beta)
Custom reports (public beta, being rolled out gradually)
Motion charts (public beta, being rolled out gradually)
AdSense integration (private beta)
Improvements to the administrative interface

I believe that the most advanced free tool available as of today is Yahoo! Web Analytics. I knew Google was planning to release some improvements like advanced segmentation, but they hadn’t at the time so I couldn’t say anything. Users of Google Analytics can now wait to make the switch to Yahoo!

Google Analytics to track clicks through Google Adsense

Google Analytics to track clicks through Google Adsense

There’s some good news for all the bloggers who use Adsense for monetizing their content. Google Analytics is about to launch add on feature to track the clicks happening from Google Adsense account for your website. So we can soon be able to track visitor clicks on AdSense ads using Google Analytics reports.

 

Adsense performance on every single page of the website can be effectively measured by using the new Analytics Report.

Report includes a summary of AdSense related data that you’ll be able to track via Google Analytics:

1. The number of times AdSense ads were clicked on any given web page.

2. AdSense revenue generated per page for clicks mentioned in #1.

3. You’ll also know the CTR and CPM for all web pages – no need to create individual URL channels in your AdSense dashboard.

4. “Top AdSense Referrers” – this is the most interesting report as it helps you know about revenue made per referring websites.

Let’s take an example. Assume two sites – sify.com and sulekha.com – have linked to a page on your website and are sending some referral traffic. Now Analytics will tell you exactly how much AdSense revenue you are making through traffic from each of these sites. This report has enormous potential as it lends a “measurable” value to each incoming link.